Carnal Karma



The average British carnivore eats over 11,000 animals in one lifetime. In Britain alone, 750,000,000 animals are killed for their flesh each year. There is no such thing as “humane” slaughter. 1




Heidi Stephenson
Illustration: Sue Coe


Honest Labelling – tell us the whole truth
Compassion in World Farming
Dear Heidi,
Current labelling of meat and dairy products is unclear and misleading. Consumers don’t have the information they need to avoid factory farmed products.
Demand honest labels
Despite the terrible cruelty of intensive farming, right now there is no legal requirement for labelling to indicate how animals farmed for meat and dairy are reared. This means we have a haphazard mishmash with some products having voluntary labels, some having no information and some carrying labels or images which are downright misleading.
A factory farmed sausage labelled ‘all natural’ and ‘farm fresh’, with packaging showing green fields and trees, is still a factory farmed sausage. But how could an average consumer make an informed decision to avoid it?
When shoppers have clear information about animal welfare, they change their buying habits – just like with eggs. Once eggs were labelled by farming method: Caged, Barn, Free Range or Organic, consumers bought more of the higher welfare eggs, changing the lives of millions of hens.
Our idea is simple; extend this labelling scheme to all meat and dairy products.
The UK government has expressed interest in better labelling, but time is running out to turn this interest into action.
Please sign this petition to the government today. Together we will demand that they tell us the whole truth.
Demand honest labels
Thank you for your support,
Bronwen Reinhardt
Bronwen Reinhardt
Campaign Manager
PS Honest Labelling has just reached the UK national media! Click here to check out the Independent’s coverage of our campaign.


By Heidi Stephenson

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One Response to Carnal Karma

    1. Absolutely right!

      Comment by David Chorlton on 13 August, 2018 at 1:14 pm

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