From Greenwash

A User’s Manual


When it’s that really tough
competitive edge you’re after,
just front-load your business
into our new green
washing machine;

it takes all kinds –
and at high or low temperatures
will tackle the most stubborn
campaigns, offsetting your conscience
instantly – top results our guarantee!

Our washer uses only
the most charismatic of powders,
and will even take delicates,
like oil companies, airlines
and car manufacturers –
creating a soft-soap screen,
a turn-coat of iridescent suds,
in which your CEO can parade
transparent on the stock exchange.

Not that this is the emperor’s new clothes –
after a rinse with softener
(for that added shareholder comfort),
and plenty of extra spin,

your business will be newly laundered.
It can then be hung out to dry
(for that natural fresh-air scent) –
you secure in the knowledge
that it’s had a cleaner,
greener type of wash.


Helen Moore


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