Ramping Up


An etymological root in the industrial complex, a supply and demand for something sounding remotely positive. New models for the virus of jalopy-fatigue. Titillation for anticipation. Boost verb. In this architecture of increase, concrete and other cheap solids bolster the façade. Superlative shenanigans of build / builder / buildest. All those entrances that continue to refuse its provision. Augmenter of height. When Aviation Week coined this phrase to replace the tired trajectory of a take-off. Transitive management for the spread of fear and anxiety. Phrasal chicanery. Blame Evel Knieval.




Mike Ferguson
Illustration Rupert Loydell

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