The Devil Doesn’t Wear Pravda


After over a decade of PETA-led protests, runway takeovers, in-person meetings, and pressure from supporters like you, fashion house Prada has announced that it’s going fur-free in February 2020!

Prada joins the hundreds of designers and retailers around the world—including Coach, Burberry, Versace, Armani, and Gucci—that have been persuaded to ban fur, most of which comes from animals who spend their entire lives inside filthy, cramped wire cages before being electrocuted, bludgeoned, suffocated, or even skinned alive.

Thank you to everyone who helped us achieve this victory. Progress isn’t possible without you.


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